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JAPAN TOURISM AWARDS
Supported by Travel Voice
(Japanese Travel Trade News)
Applications
How to apply
Please fill out the application form and submit a brief description of your initiative.
We recommend that you attach supporting documents and images to supplement the outline of your initiative, which should be 3-5 pages of A4 paper.
(In the case of consecutive entries, please describe the progress made since the last entry.)You can also upload images and other attachments via the application form. (Please be sure to include a caption so that we can identify what the image is about.)
What's Japan Tourism Awards
In order to adapt to the various paradigm shifts taking place in the world, it has become imperative for tourism to shift toward a new normal. To begin with, tourism needs to cater to the well-being* of travelers and consumers, regardless of the difficulties and constraints that may exist. In addition to revitalizing local economies and societies through the creation of new employment opportunities, there is also a need to deepen our mutual understanding in a manner that transcends national and regional borders, spur growth in Japan and other countries around the world, and ultimately achieve world peace. Tourism must continue to evolve in order to ensure the revival and sustainability of the "power of travel."
To achieve this goal, tourism needs to be engaged in addressing a diverse range of issues, including contributing to local communities, ensuring safety and security, enhancing productivity, and protecting our environment. The JAPAN TOURISM AWARDS will recognize the efforts of organizations, companies, and groups and individuals that play a major role in ensuring the revival and sustainability of the "power of travel" by drawing attention to their exemplary initiatives. The awards-winning initiatives will be widely publicized throughout the world in collaboration with Tourism Expo Japan as model cases with the aim of contributing to the future development of tourism.
* The World Health Organization (WHO) has defined "health" as "a state of complete physical, mental, and social well-being."
Type of Application
■ Self-recommendation
Groups and individuals who apply for their own initiatives.
■ Other recommendation
Third-party recommendation of an organization or individual's initiative.
* Notes for other recommendation
- The recommender must obtain the approval of the organization/individual before submitting the application.
- The recommender is requested to take appropriate care when handling the personal information of the initiative.
- When applying, the recommender must fill out all the required information specified in the application form.
Eligibility for Application
● Organizations, companies and groups that develop businesses that contribute to the expansion of tourism
Nations, Governments, Tourism Boards, Embassies, Local Governments, Tourism Associations, DMOs, NPOs, Travel Agencies, Transportation, Accommodation, Distribution, Food, ICT, Agriculture, Forestry, Fishery, Processing Industry, Traditional Crafts, Souvenir Production, Distribution, TV Stations, Newspapers, Publishers, Film Commissions, Sports Commissions, Industrial Tourism, etc.
● Individuals who have contributed to the promotion and development of tourism
Initiatives Eligible for Application
- (1) Initiatives to create a sustainable tourism region
- (2) Initiatives to promote international exchange
- (3) Initiatives to expand domestic exchange
- (4) Initiatives to expand outbound tourism
Examples of Initiatives
Domestic travel, international travel, inbound travel to Japan, management of tourist attractions, technology services/solutions, industrial tourism, MICE, startups
Application Deadline
Application Deadline: Friday, May 30, 2025 23:59 (JST)
Applications
Judging Criteria
(1) Innovation
- Does the initiative promote innovation and create a new market as a new business model?
- Does the promotion of tourism DX contribute to improve the convenience of travelers and improve the productivity of the tourism industry and local industries?
- Does the innovation initiative bring new expansion to stimulate the local economy and to improve the sustainability of the region, industry, etc.?
(2) Profitability
- Does the initiative contribute to the realization of a “profitable region” and the improvement of the profitability of the tourism industry, such as by adding high value to tourist destinations and the tourism industry?
- Is the initiative expected to secure revenue and financial resources, and is it also recognized and accepted in the market, such as obtaining high user satisfaction?
- Does the initiative enhance the continuity and effectiveness to promote sustainable tourism?
* Clearly state the specific results such as handling number of people, number of visitors, handling number of cases, number of operations, amount of tourism consumption, economic effect, etc.
(3) Contribution to sustainable tourism
- Is it possible to implement the initiative on a sustainable basis?
- Does the initiative contribute to the realization of sustainable society through protection of the environment, utilization and preservation of local resources such as historical and cultural inheritance, human resource development, universal design, diversity and risk management?
(4) Contribution to regional revitalization
- Is the initiative contributing to the development of the local community in cooperation with various stakeholders?
JAPAN TOURISM AWARD Winning Initiatives
Tourism EXPO Japan Promotion Office
(Open: Weekdays 9:30-17:30)
